TARGETING APPLICATIONS WITH ADVERTISEMENTS

Collecting application execution data by a push service and targeting application programs with advertisements based on the collected data. Statistics such as activity, popularity, and frequency of execution for each of the application programs are generated based on the collected data. The statisti...

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Bibliographische Detailangaben
Hauptverfasser:	VARMA, ASHWINI, QURESHI, RASHID, GUPTA, VINAY, DOUGHERTY, FRANCIS, X, BRAGG, SCOTT MICHAEL
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Collecting application execution data by a push service and targeting application programs with advertisements based on the collected data. Statistics such as activity, popularity, and frequency of execution for each of the application programs are generated based on the collected data. The statistics are matched to advertising campaigns to select application programs relevant to the advertising campaigns. Advertisers are charged for delivering the advertisements based on the selected application programs. For example, advertisements delivered to frequently executed application programs are more expensive than advertisements delivered to application programs that are rarely executed.