Transparent display apparatus and method for operating the same

A transparent display apparatus and a method for operating the same are disclosed. The method for the transparent display apparatus, the method comprising: detecting an object located proximate to the transparent image display apparatus; determining a position of the detected object relative to the transparent image display apparatus; selecting, from among multiple, different augmented object displays associated with the detected object, an augmented object display based on the determined position of the detected object relative to the transparent image display apparatus, the selecting comprising: selecting a first augmented object display associated with the detected object based on the determined position being a first position relative to the transparent image display apparatus, and selecting a second augmented object display associated with the detected object based on the determined position being a second position relative to the transparent image display apparatus that is different than the first position relative to the display, the second augmented object display including different information or menu data than the first augmented object display; and controlling display of the selected augmented object display on the transparent image display apparatus.