Correlating advertisement click events with purchase events

Correlating advertisement click events with purchase events

A computer-implemented method and system is operable to: serve an advertisement from a merchant site on a o content site; receive a user click event from the content site in response to the advertisement; receive information indicative of a user purchase request on the merchant site; correlate the u...

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Hauptverfasser: GESHEL, VADIM, MENGERINK, MATTHEW, ISSEN, DANIEL A
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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creator GESHEL, VADIM
MENGERINK, MATTHEW
ISSEN, DANIEL A
description A computer-implemented method and system is operable to: serve an advertisement from a merchant site on a o content site; receive a user click event from the content site in response to the advertisement; receive information indicative of a user purchase request on the merchant site; correlate the user click event with the user purchase request; and perform a value transfer with the content site in response to the correlation of the user click event with the user purchase request.
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language eng ; fre ; ger
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
title Correlating advertisement click events with purchase events
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