Correlating advertisement click events with purchase events

A computer-implemented method and system is operable to: serve an advertisement from a merchant site on a o content site; receive a user click event from the content site in response to the advertisement; receive information indicative of a user purchase request on the merchant site; correlate the u...

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Bibliographische Detailangaben
Hauptverfasser:	GESHEL, VADIM, MENGERINK, MATTHEW, ISSEN, DANIEL A
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	A computer-implemented method and system is operable to: serve an advertisement from a merchant site on a o content site; receive a user click event from the content site in response to the advertisement; receive information indicative of a user purchase request on the merchant site; correlate the user click event with the user purchase request; and perform a value transfer with the content site in response to the correlation of the user click event with the user purchase request.