Image display apparatus and method for operating the same

A method for operating an image display apparatus is discussed. The method according to an embodiment includes reproducing content, storing at least part of the reproduced content, upon receipt of a content save command, displaying a content object representing the stored content, displaying objects representing other users or electronic devices of a connected network or a network linked to the connected network, and transmitting, when the content object is dragged and dropped on an object selected from among the objects representing other users or electronic devices, the stored content to a selected user or electronic device represented by the selected object. The content is at least one of a broadcast image, an external input image, an audio file, a still image, a connected Web page, or a text file.