METHODS OF INFLUENCING SHOPPERS AT THE FIRST MOMENT OF TRUTH IN A RETAIL ESTABLISHMENT

Provided herein are systems and methods for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the systems and methods for influencing shoppers may occur during a shopper's first moment of truth by transmitting through a communication n...

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Bibliographische Detailangaben
Hauptverfasser: JONES, Titus, Arthur, OSBORNE, John, Edward, II, BONNER, Brett, Bracewell, HJELM, Christopher, Todd, PERKINS, Dion, Brent, MENZ, Gregory, Michael
Format: Patent
Sprache:eng ; fre ; ger
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Zusammenfassung:Provided herein are systems and methods for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the systems and methods for influencing shoppers may occur during a shopper's first moment of truth by transmitting through a communication network one or more influential messages to a handheld wireless electronic device or intelligent shopping cart, which is in close proximity to a shopper during a shopping trip throughout a retail establishment.