METHODS OF INFLUENCING SHOPPERS AT THE FIRST MOMENT OF TRUTH IN A RETAIL ESTABLISHMENT
Provided herein are systems and methods for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the systems and methods for influencing shoppers may occur during a shopper's first moment of truth by transmitting through a communication n...
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Format: | Patent |
Sprache: | eng ; fre ; ger |
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Zusammenfassung: | Provided herein are systems and methods for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the systems and methods for influencing shoppers may occur during a shopper's first moment of truth by transmitting through a communication network one or more influential messages to a handheld wireless electronic device or intelligent shopping cart, which is in close proximity to a shopper during a shopping trip throughout a retail establishment. |
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