Broadcast data mining for targeted mail stream solicitations

Broadcast data mining for targeted mail stream solicitations

A computer (112) receives information that indicates viewing and/or skipping of television commercials by a number of viewers (102). The computer (112) uses the information to compile statistics that summarize viewing and/or skipping of the television commercials within a geographical area. Based on...

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Bibliographische Detailangaben
Hauptverfasser: BIASI, THERESA, QUINE, DOUGLAS B, BRAUN, JOHN F, ROJAS, JOHN W
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A computer (112) receives information that indicates viewing and/or skipping of television commercials by a number of viewers (102). The computer (112) uses the information to compile statistics that summarize viewing and/or skipping of the television commercials within a geographical area. Based on the statistics, an advertising solicitation is selected by the geographic area and is dispatched on paper to recipients in the geographical area.