Targeted consumer advertising

Targeted consumer advertising is disclosed. A method comprises registering (302) electronically, by an electronic apparatus, both personal identification and contact information of a consumer; authenticating (304) electronically by an electronic apparatus the consumer both by communicating electroni...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: KORHONEN, JANI, TAURIAINEN, ERNO
Format: Patent
Sprache:eng ; fre ; ger
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Beschreibung
Zusammenfassung:Targeted consumer advertising is disclosed. A method comprises registering (302) electronically, by an electronic apparatus, both personal identification and contact information of a consumer; authenticating (304) electronically by an electronic apparatus the consumer both by communicating electronically with the consumer utilizing the registered contact information and by authenticating electronically the identity of the consumer with an external authentication service; and providing (306) electronically, by an electronic apparatus, targeted consumer advertising to the authenticated consumer utilizing the registered contact information.