THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING

THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING

A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment de...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: WILSON, Daniel, PETERSON, Alden, Lloyd, ANDERSON, Bruce, SHEEHAN, Patrick
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Beschreibung
Zusammenfassung:A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.