Personalized exposure strategy

Personalized exposure strategy

A method for adapting the ad exposure strategy to users, by personalizing the effective frequency of displaying an ad to the user/group of users according to at least a part of the following elements: The semantic ad description The ad apparition history The user behaviour The user context/intention...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: KOSTADINOV, DIMITRE DAVIDOV, BERNIER, CEDRIC, BOUZID, MAKRAM, AGHASARYAN, ARMEN
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method for adapting the ad exposure strategy to users, by personalizing the effective frequency of displaying an ad to the user/group of users according to at least a part of the following elements: The semantic ad description The ad apparition history The user behaviour The user context/intention The goal of the advertising campaign: The following parameters are correlated with the personalized effective frequency: Exposure period (limited by the duration of the advertising campaign or adapted to the user), Exposure distribution (e.g. expose the user more frequently the first 2 days and decrease progressively the number of exposures for the rest of the campaign).