GLOBAL MEDIA EXCHANGE MARKETPLACE FOR MEDIA CONTENTS

An embodiment of the present invention is an on-line global media exchange (GMX) marketplace. The GMX marketplace manages media content participants. The participants include a first party and a second party. The first and second parties include at least one of a content owner, a buyer, an advertise...

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Bibliographische Detailangaben
Hauptverfasser: MARASCHI, RICHARD, S, NILES, WILLIAM, E, ROYO, JOSE, A
Format: Patent
Sprache:eng ; fre ; ger
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Beschreibung
Zusammenfassung:An embodiment of the present invention is an on-line global media exchange (GMX) marketplace. The GMX marketplace manages media content participants. The participants include a first party and a second party. The first and second parties include at least one of a content owner, a buyer, an advertiser, and a third-party service provider. A transaction among the participants is executed via the on-line GMX marketplace. The transaction is customized according to, and negotiated between, the first and second parties.