METHOD, SYSTEM AND APPARATUS FOR IMPLANTING ADVERTISEMENT

A method for inserting advertisements includes: judging whether the page returned by the SP/CP server is suitable for inserting an advertisement; obtaining the advertisement match-and-select parameter of the page if the page is suitable for inserting the advertisement; obtaining the advertisement to...

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Bibliographische Detailangaben
Hauptverfasser:	YANG, ZANFENG, WANG, FANGSHAN, FANG, QI, ZHAN, JINJING, ZHONG, JIEPING
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TELEPHONIC COMMUNICATION WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	A method for inserting advertisements includes: judging whether the page returned by the SP/CP server is suitable for inserting an advertisement; obtaining the advertisement match-and-select parameter of the page if the page is suitable for inserting the advertisement; obtaining the advertisement to be inserted according to the advertisement match-and-select parameter; and inserting the advertisement into the page. A system, a gateway, and an advertisement platform for inserting advertisements are also disclosed herein to provide individualized advertisements for users, improve the precision of launching advertisements and enhance the user experience.