CONTEXTUALLY AWARE CLIENT APPLICATION

Techniques and processes for subsidizing network access via content and advertising revenue are described. In one implementation, a user installs a context bar tool on the user's computing device. To access a network (e.g., a wireless network), the user activates the context bar tool and reques...

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Bibliographische Detailangaben
Hauptverfasser:	MILES, MICHAEL J, ROY, PAUL J, WEITZ, STEFAN D
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	Techniques and processes for subsidizing network access via content and advertising revenue are described. In one implementation, a user installs a context bar tool on the user's computing device. To access a network (e.g., a wireless network), the user activates the context bar tool and requests access to a network, such as the Internet. A network services provider detects the context bar tool and provides network access to the user. A content and ads service gathers content and advertising and populates a context bar graphic interface that is displayed on the user's device with the content and advertising. Providers of the content and advertising pay for this exposure and thus generate revenue that can be used to offset the cost of providing the network access and other network services.