METHOD AND SYSTEM FOR MEASURING AND RANKING A POSITIVE OR NEGATIVE RESPONSE TO AUDIOVISUAL OR INTERACTIVE MEDIA, PRODUCTS OR ACTIVITIES USING PHYSIOLOGICAL SIGNALS

METHOD AND SYSTEM FOR MEASURING AND RANKING A POSITIVE OR NEGATIVE RESPONSE TO AUDIOVISUAL OR INTERACTIVE MEDIA, PRODUCTS OR ACTIVITIES USING PHYSIOLOGICAL SIGNALS

A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the me...

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Bibliographische Detailangaben
Hauptverfasser: HONG,TIMMIE, T, WILLIAMS, WILLIAM, H, LEE, HANS, C, LEE, MICHAEL, J, FETTIPLACE, MICHAEL, R
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
DIAGNOSIS
HUMAN NECESSITIES
HYGIENE
IDENTIFICATION
MEDICAL OR VETERINARY SCIENCE
PHYSICS
SURGERY
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the valence value as well. Statistical measurements may be taken to improve media.