METHOD AND SYSTEM FOR MEASURING AND RANKING AN ENGAGEMENT RESPONSE

A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the eng...

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Bibliographische Detailangaben
Hauptverfasser: HONG, TIMMIE, T, WILLIAMS, WILLIAM, H, LEE, HANS, C, LEE, MICHAEL, J, FETTIPLACE, MICHAEL, R
Format: Patent
Sprache:eng ; fre ; ger
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Zusammenfassung:A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.