ACTIVE AND PASSIVE PERSONALIZATION TECHNIQUES

Systems and methods for personalizing content for a particular user in a computing system comprising a user interface configured to display content. In one embodiment, interactive image clouds are used to begin personalization processes and to display personalized content as well as user profiles. U...

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Bibliographische Detailangaben
Hauptverfasser: TONSE, SUDHIR, WETHERELL, WILLIAM, G, PERLSON, WENDY, RANGANATHAN, ARUN, R, SIMMONS, JAMES, D, SOBOTKA, DAVID, C, METZGAR, ROB, MACADAAN, MIKE, LAPORTE, BROCK, D, LIU, DAVID, J
Format: Patent
Sprache:eng ; fre ; ger
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Zusammenfassung:Systems and methods for personalizing content for a particular user in a computing system comprising a user interface configured to display content. In one embodiment, interactive image clouds are used to begin personalization processes and to display personalized content as well as user profiles. User profiles can be developed which combine short term profiles with long term profiles, which can react and learn differently. A snapshot history of a user profile can be generated which allows a user to view his/her profile at various points in time. Further, a user can access third party profiles, for example, to match a user's short term interests, or when a user does not him/herself have a profile. A user can also use a content item to find potentially interested third party profiles.