USER INTERACTION-BIASED ADVERTISING

On-line and/or off-line advertisement interactions are tracked for individual users. This information can then be utilized to adjust display parameters for an advertisement. Tracking can be accomplished via a client-side tracking mechanism and/or a server side tracking mechanism. The advertisement i...

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Bibliographische Detailangaben
Hauptverfasser:	MEEK, CHRISTOPHER A, BIGGS, JODY D, CHICKERING, DAVID M
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	On-line and/or off-line advertisement interactions are tracked for individual users. This information can then be utilized to adjust display parameters for an advertisement. Tracking can be accomplished via a client-side tracking mechanism and/or a server side tracking mechanism. The advertisement interactions allow advertisers to adjust their advertising campaigns to better target their advertisements. The tracked interactions can include, but are not limited to selections (clicking, etc.) and/or conversions (purchases) and the like. Some instances include a display component that can employ the user-specific interaction information to automatically adjust, for example, location, frequency, and/or to whom an advertisement is displayed. The interaction information can also be utilized for revenue generation by charging advertisers for the information and/or for adjusting their advertising campaigns and the like. Instances can be utilized with on-line and/or off-line advertising media.