SYSTEM, METHOD APPARATUS AND COMPUTER MEDIA FOR USER CONTROL OF ADVERTISING

SYSTEM, METHOD APPARATUS AND COMPUTER MEDIA FOR USER CONTROL OF ADVERTISING

A system for presenting a user selected advertisement to a user includes a sponsor selector configured to obtain an advertisement selection of the user. The advertisement selection includes at least one user preferred advertising source. The system also includes a sponsor select server that receives...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: JEDYNAK, ANDREW, GEORGE, LUNDY, SHANE, ALLEN, GAUGHAN, JOHN
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system for presenting a user selected advertisement to a user includes a sponsor selector configured to obtain an advertisement selection of the user. The advertisement selection includes at least one user preferred advertising source. The system also includes a sponsor select server that receives the advertisement selection of the user from the sponsor selector and to select a user preferred advertisement based on the user preferred advertising source. In addition, the system includes a content presenter that presents the user preferred advertisement and the multimedia content to the user. A related method, computer program product, sponsor selector apparatus and content presenter apparatus are also presented.