UNIVERSAL ADVERTISEMENT SERVICES ARCHITECTURE

A universal advertisement services system provides a common framework for managing web-based advertisement campaigns associated with various kinds of advertisement formats and advertisement pricing mechanisms. A unified set of interfaces is provided for advertisement configuration, fetching, arbitra...

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Bibliographische Detailangaben
Hauptverfasser:	LIU, HONGCHE, ZAMANIAN, M.S. KIUMARSE
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A universal advertisement services system provides a common framework for managing web-based advertisement campaigns associated with various kinds of advertisement formats and advertisement pricing mechanisms. A unified set of interfaces is provided for advertisement configuration, fetching, arbitration and optimization, and advertisement campaign validation, exposing services to external parties as well as internal users. The universal advertisement services system enables delivery of an optimal available guaranteed or performance-based advertisement for a specified position in a web page and based on given business rules and metrics.