SYSTEM AND METHOD FOR PROVIDING CONTENT TO A MOBILE COMMUNICATION DEVICE

SYSTEM AND METHOD FOR PROVIDING CONTENT TO A MOBILE COMMUNICATION DEVICE

A method for providing content to a mobile device from a third party advertising system operating in conjunction with the host server in response to requests for content from the mobile device, wherein the method comprises the steps of transferring the mobile session from the host server to the thir...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: WALCZAK, ROBERT J. JR, ZIRON, JAMES, R
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method for providing content to a mobile device from a third party advertising system operating in conjunction with the host server in response to requests for content from the mobile device, wherein the method comprises the steps of transferring the mobile session from the host server to the third party advertising system acting as a secondary gateway; analyzing the request for the content at the third party advertising system and initiating a request to a content server for the content on behalf of the mobile device; exhibiting advertising content on the display of the mobile device during the request for content on behalf of the mobile device; upon receipt of the requested content from the host server, creating a virtualized version of the requested content in order to retain the mobile session within the control of the third party advertising system; terminating exhibition of the advertising content and transmitting the virtualized form of the requested content to the mobile device. A system for providing such content is also provided.