Print apparatus, ribbon movement control device, ribbon film, ribbon movement control method, and program

A print apparatus includes a print unit that records a print pattern with a thermal head and a ribbon film, the ribbon film having a base film on which transfer-material areas and margin areas including cue marks are arranged; a cue-mark detector that detects the cue marks; a ribbon-moving mechanism that moves the ribbon film on which the transfer-material areas and the cue marks are arranged such that L1 < L2 is satisfied, where L1 is a distance between the leading edge of each transfer-material area and the corresponding cue mark and L2 is a distance between a transfer position and a cue-mark detection position; and a ribbon movement controller that monitors the cue-mark detection and moves the ribbon film backward by a distance corresponding to the difference between the distances L1 and L2, thereby positioning the ribbon film with respect to a print start position.