A METHOD OF CONTROLLING A MULTI-PURPOSE RE-CONFIGURABLE INFORMATION QUERY COMPUTER SYSTEM

Insight-driven interactions with customers may be enhanced in a holistic approach. A customer relationship management ("CRM") methodology may include: (1) evaluating a customer strategy; (2) identifying customer segments from a customer base; (3) forming an interaction strategy; (4) defini...

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Bibliographische Detailangaben
Hauptverfasser:	BERG, TORE, SLAW, DAVID, KORNFELD, ALYSE S, USMAN, SAJID, QUIRING, KEVIN, N, PALMER, DAWN E, SHAPIRO, DAVID A, DELL'ANNO, VINCENT, U, HERNANDEZ, JULIO, J, WHITSETT, RODNEY B, LEW, STEVEN L, WOLLAN, ROBERT E
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Insight-driven interactions with customers may be enhanced in a holistic approach. A customer relationship management ("CRM") methodology may include: (1) evaluating a customer strategy; (2) identifying customer segments from a customer base; (3) forming an interaction strategy; (4) defining a series of experiences based on the strategy; (5) applying those interactions with customers during interactions; and (6) monitoring the results of the customer interactions. A computer aid may preferably guide a user through some of these steps. A modular, vendor-independent, centralized, rules-based engine may perform processing to deliver tailored customer experiences, relying on values for prioritized experiences identified through use of the computer aid.