CREATING AND MONITORING AUTOMATED INTERACTION SEQUENCES USING A GRAPHICAL USER INTERFACE

Automated interaction sequences for interactions with a target group during a marketing campaign are created and monitored using a graphical user interface. A received user input graphically creates an interaction sequence that has one or more actions associated with a target group. The interaction...

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Hauptverfasser: HOSTETLER, MELISSA, BACON, ELIZABETH, RUNGE, BERNHARD, M., H, RODGERS, DEBORAH
Format: Patent
Sprache:eng ; fre ; ger
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Zusammenfassung:Automated interaction sequences for interactions with a target group during a marketing campaign are created and monitored using a graphical user interface. A received user input graphically creates an interaction sequence that has one or more actions associated with a target group. The interaction sequence is executed to cause performance of the actions in an automated manner. Responses to the actions are automatically processed.