CUSTOMIZATION OF PROMOTIONAL MATERIAL THROUGH USE OF PROGRAMMABLE RADIO FREQUENCY IDENTIFICATION TECHNOLOGY

A device communicates with a radio frequency identification ("RFID") device (102) that is associated with an item (500). The device selects a promotional incentive for the item (500) and programs the promotional incentive into the RFID device (102) at one of the following events: point-of-...

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Bibliographische Detailangaben
Hauptverfasser:	RACHWALSKI, RICHARD, STANLEY, RAKERS, PATRICK L, WODKA, JOSEPH, F, COLLINS, TIMOTHY, JAMES
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	BOOK COVERS BOOKBINDING CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDEDFOR FILES HANDLING RECORD CARRIERS LOOSE LEAVES MOVABLE-STRIP WRITING OR READING APPARATUS PERFORMING OPERATIONS PHYSICS PRESENTATION OF DATA PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITYFEATURES PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOTOTHERWISE PROVIDED FOR RECOGNITION OF DATA RECORD CARRIERS SPECIAL PRINTED MATTER SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSPORTING
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Beschreibung
Zusammenfassung:	A device communicates with a radio frequency identification ("RFID") device (102) that is associated with an item (500). The device selects a promotional incentive for the item (500) and programs the promotional incentive into the RFID device (102) at one of the following events: point-of-decision to purchase the item, point-of-purchase of the item, or point-of-distribution of the item.