METHOD, SYSTEM, AND COMPUTER PROGRAM PRODUCT FOR PRODUCING AND DISTRIBUTING ENHANCED MEDIA

A method, system, and computer program product are provided to edit and encode enriched multimedia productions for live, delayed, or on-demand web casts or other distribution. The present invention is configured to operate independent of the system platform and media format. Hence, the present invention has the ability to operate with any type of manual or automated video production system. The multimedia production is produced according to an electronic show rundown. The rundown includes instructions for encoding the production for webcasting. In an embodiment, the multimedia is produced and broadcast over conventional channels simultaneously with a live or delayed web cast. The web cast material is edited, fragmented, tagged and/or archived during the simulcast. In another embodiment, the multimedia is produced and archived for on-demand web cast. Auxiliary information is added to enhance the multimedia production. Auxiliary information includes web sites, extended video segments, related media productions, advertisements, and the like. During pre-production, production, or post-production, auxiliary information can be altered or deleted for web casts. The encoding process permits the enriched multimedia to be partitioned, cataloged, and indexed for personalized viewing over the Internet. A user can select one or more events from a menu of categorized media productions, determine an order for viewing, and receive a seamless assembly of productions.