PAIRED PROMOTION ARCHITECTURE

PAIRED PROMOTION ARCHITECTURE

A novel method, system, and computer-readable medium that use a historical record of consumer behavior and/or demographic information relating to identify a more relevant promotion that is to be paired with a second low relevance product and/or product class. By pairing a more relevant promotion wit...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: KATZ, GARY, M
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A novel method, system, and computer-readable medium that use a historical record of consumer behavior and/or demographic information relating to identify a more relevant promotion that is to be paired with a second low relevance product and/or product class. By pairing a more relevant promotion with a low relevance promotion, the consumer's attention can be captured and the likelihood that the low relevance promotion will be exercised increased.