Method for measuring audience information of interactive applications and associated devices

This invention describes an method for measuring audience information of at least an interactive application carried out on a television receiver. At first, the interactive application is downloaded from a first network. Then the followings steps are executed in the television receiver: - downloading an inspection code module, - inspection of the interactive application by the inspection code module and collecting data used or provided during the interactive application execution, - storing in a inspection data module the inspection data relative to interactive application execution. Further it describes mechanisms how this information can be conveyed to data collection/analysis centre.