WATER-WHITENING RESISTANT LATEX EMULSION PRESSURE SENSITIVE ADHESIVE AND ITS PRODUCTION

An aqueous, blush-retardant pressure sensitive adhesive (PSA) is made from an aqueous latex emulsion having an average particle size diameter of not substantially above about 100 nm and emulsified in the presence of an emulsifier consisting essentially of (I). In structure (I), R1 is an alkyl, alkenyl, or aralkyl group containing between 6 and 18 carbon atoms, R2 is H or R1, R3 is H or a propenyl group; A is an alkylene group of 2 to 4 carbon atoms, N is an integer ranging from 1 to 200, and M is an alkali metal, an ammonium ion, or an alkanolamine cation. Preferably, the emulsifier is (II). The preferred aqueous latex emulsion is prepared from a monomer mixture consisting essentially of at least one alkylacrylate having at least 4 carbon atoms in the alkyl chain, at least one ethylenically unsaturated carboxylic acid or its corresponding anhydride, and at least one styrenic monomer, and has a mean particle size diameter of less than or equal to about 100 nm.