System for evaluating designs

A computer implemented design evaluation system for evaluating a design. The system includes a type module (112) for receiving a user input specifying a design type and generating design requirements. A design module (114) receives the design requirements generates a design including design data. A performance module (118) receives the design data and generates performance parameters. A cost module (126) receives the design data and generates a cost. A customer value module (124) receives the performance parameters and generates a customer value for the design.