METHOD AND APPARATUS FOR GENERATING PURCHASE INCENTIVES BASED ON PRICE DIFFERENTIALS

A computerized system for customizing purchase incentives and discount coupons on a plurality of retail stores (10) based on whether a customer buys a promoted item or a competitive item and on the price of the promoted item relative to the competitive item. Each store has plurality of terminals (12...

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Bibliographische Detailangaben
Hauptverfasser: AL-ATRAQCHI, WALEED, M, GIULIANI, JOHN, A, VANDEVELDE, SCOTT R
Format: Patent
Sprache:eng ; fre ; ger
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