METHOD AND APPARATUS FOR GENERATING PURCHASE INCENTIVES BASED ON PRICE DIFFERENTIALS
A computerized system for customizing purchase incentives and discount coupons on a plurality of retail stores (10) based on whether a customer buys a promoted item or a competitive item and on the price of the promoted item relative to the competitive item. Each store has plurality of terminals (12...
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Format: | Patent |
Sprache: | eng ; fre ; ger |
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