METHOD AND APPARATUS FOR GENERATING PURCHASE INCENTIVES BASED ON PRICE DIFFERENTIALS

A computerized system for customizing purchase incentives and discount coupons on a plurality of retail stores (10) based on whether a customer buys a promoted item or a competitive item and on the price of the promoted item relative to the competitive item. Each store has plurality of terminals (12...

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Bibliographische Detailangaben
Hauptverfasser:	AL-ATRAQCHI, WALEED, M, GIULIANI, JOHN, A, VANDEVELDE, SCOTT R
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING CHECKING-DEVICES COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A computerized system for customizing purchase incentives and discount coupons on a plurality of retail stores (10) based on whether a customer buys a promoted item or a competitive item and on the price of the promoted item relative to the competitive item. Each store has plurality of terminals (12.1-12.N) has optical scanners (14.1-14.N) and printers (16.1-16.N) and is connected to a store controller (10) which has access to various databases, including an item record file (20) and an incentive control computer (22).