Smart watch touch screen fixing structure and smart watch

The utility model discloses a smartwatch touch screen fixing structure, which relates to the technical field of smartwatch structures and comprises an integral component, the integral component comprises a smartwatch body, a cover plate is arranged at the top end of the smartwatch body, and a fixing component is arranged in the smartwatch body. The fixing assembly comprises inserting blocks fixedly connected to the two sides of the bottom end of the cover plate, matched sliding blocks are arranged on one sides of the two inserting blocks, a second spring is fixedly connected to the front end of a connecting plate, and a connecting block is arranged on the front end face of a second inclined block. The insertion blocks on the cover plate are attached to the sliding blocks, then the cover plate is pressed, the insertion blocks downwards drive the sliding blocks on the two sides to move, the sliding blocks stretch the first springs, and when the insertion blocks continuously descend till the sliding blocks and t