Heat transfer printing label convenient to paste

The utility model discloses a heat transfer printing label convenient to paste, which comprises a label body, a waterproof layer is arranged at one end of the label body, a base material layer is arranged at the other end of the label body, a bonding layer is arranged on one side of the base material layer, and a printing identification layer is arranged on one side of the bonding layer. A plurality of groups of connecting blocks are adhered to the inner side of the adhesive layer, a bulge and a groove are arranged in each group of connecting blocks, the bulges are arranged at opposite angles of the connecting blocks, and the grooves are arranged at the other group of opposite angles of the connecting blocks, so that the attractiveness of the label is improved, and the plurality of groups of connecting block structures are arranged on the adhesive layer, so that fitting air between the label and a container can be exhausted; the waterproof effect of the label is improved through the waterproof layer on the la