Automotive air curtain structure and automobile

The utility model provides an automotive air curtain structure and an automobile, the automotive air curtain structure comprises an air curtain body and a suspension assembly, and the air curtain body is installed on a ceiling in the automobile through the suspension assembly; the air curtain body is provided with an inflation inlet, and a flow guide channel is arranged in the air curtain body and used for guiding airflow entering the air curtain body through the inflation inlet. According to the air curtain, the air curtain body is installed on the ceiling in the vehicle through the hanging assembly, when the vehicle collides, the air curtain body is inflated through the inflation inlet, the air curtain body is expanded and unfolded, a certain Y-direction thickness is given to the air curtain body, the air curtain body can cover a door plate of a driving cabin, the head of a driver and passengers is prevented from colliding with the door plate, and the safety of the driver and passengers is improved. Good pr