Soft label pasting machine

The utility model relates to a soft label labeling machine which comprises a label stripping and decal machine arranged on a workbench, a jig assembly is arranged at a decal action station of the label stripping and decal machine, the jig assembly comprises a transverse adjusting assembly, a longitudinal adjusting assembly and a jig fixing seat, and the jig fixing seat is driven by the longitudinal adjusting assembly. Jig limiting blocks are arranged at the edge position of the jig fixing base, a mounting area is defined by the jig limiting blocks on the jig fixing base, the jig body is arranged in the mounting area of the jig fixing base, a supporting face is arranged on the top face of the jig body, and the supporting face is a special-shaped face matched with the inner wall of a flow guide cover to be labeled. According to the utility model, the movable jig assembly is additionally arranged below the decal action position of the decal mechanism, so that decals carried on the vacuum suction head of the deca