Horizontal labeling machine

The utility model relates to the field of labeling machines, in particular to a horizontal labeling machine which comprises a machine frame, a roller type conveying device is arranged on the machine frame, a label feeder is fixed on the machine frame above the roller type conveying device, an ink writer is fixed on the machine frame on one side of the label feeder, the ink writer comprises a colored tape assembly and a printing head assembly, and the printing head assembly is fixed on the machine frame on the other side of the label feeder. The ribbon assembly comprises a feeding roller which is arranged on the rack and is rotatably connected with the rack, a receiving roller is arranged on the rack on one side of the feeding roller, the receiving roller is driven by a receiving motor to rotate, and the ribbon assembly further comprises a positioning roller and a limiting roller which are arranged on the rack and are rotatably connected with the rack. The printing head assembly is fixed to the portion, betwee