Floor advertising lamp

The utility model relates to a floor advertising lamp which comprises an L-shaped frame body, an arc-shaped irradiation group piece is arranged at the front end of the frame body, and the irradiation group piece comprises a transparent inner layer, a middle display layer and a transparent outer layer. The upper end of the transparent inner layer is provided with a first turnup for hooking the transparent inner layer at the upper end of the frame body, the upper end of the transparent outer layer is provided with a second turnup for hooking the transparent outer layer at the upper end of the frame body, and the middle display layer is clamped between the transparent inner layer and the transparent outer layer; an arc-shaped lamp strip is further arranged between the front end of the frame body and the irradiation group pieces, and a plurality of LED lamp beads are arranged on the lamp strip. The LED lamp has the advantages of uniform light emitting, large light emitting area, convenience in installation, low f