Interactive response system for giving a user access to information

Interactive response systems (1) of call centers for giving users access to information comprise means for receiving activation signals via audio or video or audio/video calls from the users and means for transmitting menu signals to the users and means for receiving selection signals from the users are provided with means (22, 34) for transmitting video signals to the users for providing video to the user. This video may have entertaining, explaining, supporting and/or commercial functions and makes the interactive response systems more-sided and user friendly. The users either use two different devices (4, 5) or use one device (6) for exchanging audio and for receiving video. The interactive response systems further comprise means (14, 35) for receiving link signals that provide direct or indirect links from the interactive response systems to the devices (5) or to video or audio/video calls with the devices (6). The devices (4 - 6) comprise means (43, 52, 65) for transmitting selection signals to the interactive response systems (1) for making selections within menus.