Marketing method and system for a retail environment
A marketing system and method for a retail environment periodically reads RFID tags attached to products to produce a list of product identifications. Consumer recommendation rules are updated according to each list, and recommendations are generated according to the updated consumer recommendation...
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Format: | Patent |
Sprache: | eng |
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Zusammenfassung: | A marketing system and method for a retail environment periodically reads RFID tags attached to products to produce a list of product identifications. Consumer recommendation rules are updated according to each list, and recommendations are generated according to the updated consumer recommendation rules. Then, content can be displayed in the retail environment based on the recommendations. |
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