Marketing method and system for a retail environment

A marketing system and method for a retail environment periodically reads RFID tags attached to products to produce a list of product identifications. Consumer recommendation rules are updated according to each list, and recommendations are generated according to the updated consumer recommendation...

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Bibliographische Detailangaben
1. Verfasser: KATO MAMORU,NIKOVSKI DANIEL N.,DIVAKARAN AJAY
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:A marketing system and method for a retail environment periodically reads RFID tags attached to products to produce a list of product identifications. Consumer recommendation rules are updated according to each list, and recommendations are generated according to the updated consumer recommendation rules. Then, content can be displayed in the retail environment based on the recommendations.