Method and system for distributing services in a digital asset environment

In a system for managing and selecting a service to fulfill a request, a client application can issue a message to execute a function. A service proxy can receive the message from the client application and identify one of a plurality of services to execute the function in accordance with one or more rules. Upon identifying the service to execute the function in accordance with the rules, the service proxy can send a message to the identified service to execute the function. Alternatively, the service proxy can send the identity of the identified service to the client application. The client application can then send the message to execute the function to the identified service upon receiving the identity of the identified service from the service proxy.