Image processing apparatus capable of adjusting image quality by using moving image samples

A disclosed technique for adjusting the image quality uses a moving picture for a sample stored in advance on a storage medium. A plurality of sample moving picture images, based on the moving picture for a sample read from the storage medium, having different image quality relative to each other are displayed on the screen. This technique enables confirmation of how the actual image having been subjected to the image quality adjustment would be displayed in an apparatus for displaying a moving image, such as a television receiver, because the sample stored on the storage medium is a moving picture.