Storage medium in which audio-visual data with event information is recorded, and reproducing apparatus and reproducing method thereof

A storage medium in which audio-visual data with event information is recorded, and a reproducing apparatus and reproducing method thereof, includes: audio-visual (AV) data; and event information to activate an event when a predetermined specific scene is reproduced while reproducing the AV data and to execute a predetermined program application corresponding to the activated event by synchronizing the program application with the specific scene. Accordingly, the storage medium may be controlled so that an application having a program function is synchronized with a specific scene of the AV data using the event information while reproducing the entirety of the AV data or a portion of the AV data.