Method and arrangement for embedding watermark in information signal

The invention relates to a method of embedding a watermark W in an information signal P, to a corresponding arrangement for embedding a watermark W in an information signal P, to an information signal with an embedded watermark, and to a storage medium 50 having stored thereon an information signal P with an embedded watermark W. The watermark is embedded in the information signal by deriving sub-patterns Wi from said watermark pattern W, wherein the energy spectrum concentration of each sub-pattern Wi has a dominent orientation. The local weight factors lambda(P) for said watermark sub-patterns Wi are determined based on the local energy spectrum of the information signal P in said dominent orientation. Said watermark sub-patterns Wi are locally weighted using said determined local weight factors lambda(P). Finally, the locally weighted watermark sub-patterns (Wi) are added to the information signal P.