Power customer portrait management method and system based on big data

The invention provides a power customer portrait management method and system based on big data. The power customer portrait management method comprises the following steps: mapping customer big data into a database table through hive; carrying out separation processing on information streams related to clients in the client database table by adopting separators to obtain small segments of information streams; based on a preset customer keyword, key information of the customer is matched from the small segments of information flow through a keyword matching algorithm, a label is established according to the key information, and the label comprises information of the customer and display form information of the label; monitoring whether there is a client portrait generation request at present; if the client portrait generation request exists, target display information is obtained from the client portrait generation request, and the target display information comprises information of a target label requested t