Target content display method and device and computer readable storage medium

The invention relates to a target content display method and device and a computer readable storage medium, and relates to the technical field of computers. The method disclosed by the invention comprises the following steps: predicting the probability that target contents are displayed by each user according to feature information of each user; according to the feature information of each user, inferring a causal relationship between whether the user is displayed with target content and whether a preset behavior is generated, and determining the importance degree of each feature; and selecting one or more users to display the target content according to the probability that the target content is displayed by each user, the feature information of each user and the importance degree of each feature. 本公开涉及一种目标内容的展示方法、装置和计算机可读存储介质，涉及计算机技术领域。本公开的方法包括：根据每个用户的特征信息，预测每个用户被展示目标内容的概率；根据每个用户的特征信息，通过对用户是否被展示目标内容与是否产生预设行为之间的因果关系进行推断，确定每项特征的重要程度；根据每个用户被展示目标内容的概率、每个用户的特征信息和每项特征的重要程度，选取一个或多个用户展示目标内容。