Multi-channel marketing evaluation management system based on big data

The invention belongs to the field of marketing channel assessment, relates to a data analysis technology, is used for solving the problem that a single channel assessment recommendation mode cannot meet the requirements of all users, and particularly relates to a big data-based multi-channel marketing assessment management system, which comprises an assessment management platform, the evaluation management platform is in communication connection with an operation analysis module, a channel management module, a recommendation analysis module and a database; the operation analysis module is used for analyzing the operation state of the product: marking the operation product of the evaluation management platform as an analysis object, generating a management period, obtaining sales data SE, sales data SL and input data TR of the analysis object in the management period, and performing numerical calculation to obtain an output coefficient CH of the analysis object in the management period; according to the metho