Data processing method and device, data pushing method and device, electronic equipment and computer medium

The invention provides a data processing method and device. A specific embodiment of the method comprises the following steps: acquiring at least one parameter quantity of each business individual in a business scene and a parameter value of each parameter quantity; determining a parameter sorting template based on the parameter quantity of the business scene; obtaining a bit sequence value of each business individual under the parameter quantity of the business scene based on the parameter value of each parameter quantity; and obtaining a push score of each business individual based on the parameter sorting template and the bit sequence value of each business individual. According to the embodiment, the reliability of business data representation of the business individuals is improved. 本公开提供了一种数据处理方法和装置。该方法的一具体实施方式包括：获取业务场景下各个业务个体的至少一个参数量和各个参数量的参数值；基于业务场景的参数量，确定参数排序模板；基于各个参数量的参数值，得到各个业务个体在业务场景的参数量下的位序值；基于参数排序模板和各个业务个体的位序值，得到各个业务个体的推送分值。该实施方式提高了业务个体的业务数据表征的可靠性。