Block chain-based enterprise sales planning method

The invention discloses an enterprise sales planning method based on a block chain, and relates to the technical field of sales planning, and the method comprises the steps: a block chain platform constructed based on a target enterprise collects and stores market data in real time, and the market d...

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Bibliographische Detailangaben
Hauptverfasser: WANG WEI, SUN HAOCHUN
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The invention discloses an enterprise sales planning method based on a block chain, and relates to the technical field of sales planning, and the method comprises the steps: a block chain platform constructed based on a target enterprise collects and stores market data in real time, and the market data comprises consumer behavior data and marketing activity feedback data; analyzing the consumer behavior data, and determining a product participation evaluation coefficient corresponding to each product based on an analysis result; analyzing the marketing activity feedback data, confirming consumer feedback change information, and further confirming a product feedback evaluation coefficient corresponding to each product based on the consumer feedback change information; and determining a comprehensive evaluation coefficient corresponding to each product according to the product participation evaluation coefficient and the product feedback evaluation coefficient corresponding to each product, and adjusting and di