Advertisement click rate enhanced intelligent algorithm application method and system

The invention relates to an intelligent algorithm application method and device based on advertisement putting, computer equipment and a storage medium. The intelligent advertisement putting algorithm scheme comprises a plurality of key steps of collecting advertisement putting data, cleaning and in...

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Bibliographische Detailangaben
Hauptverfasser: HONG ZHONGJIAN, JIANG WEIWEI, FU YAXIONG, ZOU RUIJI
Format: Patent
Sprache:chi ; eng
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Zusammenfassung:The invention relates to an intelligent algorithm application method and device based on advertisement putting, computer equipment and a storage medium. The intelligent advertisement putting algorithm scheme comprises a plurality of key steps of collecting advertisement putting data, cleaning and integrating data, analyzing key nodes, generating advertisement effect indexes, optimizing strategies and verifying effects. The technical effects are that accurate advertisement effect evaluation is provided, the advertisement effect and ROI are improved through data analysis and continuous optimization, and the market competitiveness is enhanced. According to the whole scheme, through data optimization and continuous strategy adjustment, precise advertisement putting is achieved, and an advertiser is helped to achieve maximum profit and investment return. 本发明涉及一种基于广告投放的智能算法应用方法、装置、计算机设备和存储介质,该智能广告投放算法方案包括多个关键步骤:收集广告投放数据、清洗整合数据、分析关键节点、生成广告效果指数、优化策略,并验证效果。技术效果在于提供准确的广告效果评估,通过数据分析和持续优化提高广告效果和ROI,增强市场竞争力。整个方案通过数据优化和持续策