Image processing method and device, electronic equipment, chip and storage medium

The invention provides an image processing method and device, electronic equipment, a chip and a storage medium, and the method comprises the steps: carrying out the histogram statistics and skin color detection processing of each pixel point of an input image, so as to determine the skin color weight of the pixel point, determining the absolute error SAD value of the pixel point, carrying out the environment detection processing according to the SAD value, and obtaining the skin color weight of the pixel point. The method comprises the following steps: acquiring a skin color weight of a pixel point to determine an environment weight of the pixel point, and based on the skin color weight and the environment weight, performing color enhancement and fusion processing on a pixel value of each pixel point of an input image, thereby performing memory color detection by adopting fusion of different detection methods for the skin color and the environment. The image is subjected to color enhancement and fusion proce